Cookie Policy

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device.

Why do we use cookies and similar technologies?

Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests.

Marketing and analytics cookies

We may use information collected from our cookies to identify user behaviour and to serve content based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.

Some of the cookies we use don’t collect information that identifies a visitor. For example –

  • Performance cookies (see below)
  • Targeting cookies (see below) where you are not a registered user

In other cases, we can associate cookie information with an identifiable individual.

For example –

  • If we send you a targeted email which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message.
  • When you click a link in an e-mail you receive from BASS, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.

Combining and analysing personal data – As described above, we may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you. We combine this data to better assess your experience with BASS and to perform the other activities described throughout.

Cookies from third party companies

Some cookies we use are from third party companies as listed in the table below. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. This code is only active while you are on the BASS website. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies.

Non-cookie tracking technologies

We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above and we may include these on our sites, in marketing e-mail messages or our newsletter, affiliated websites, to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.

Cookie Settings

Although most browsers automatically accept cookies, you can choose whether or not to accept cookies via your browser’s settings (often found in your browser’s Tools or Preferences menu). However, please be aware that if you do not accept cookies, you may not be able to fully experience some of our web site features.
Further information about managing cookies can be found in your browser’s help file or through sites such as www.allaboutcookies.org.

Please bear in mind that deleting and blocking cookies will have an impact on your user experience as parts of the site may no longer work. Unless you have adjusted your browser settings to block cookies, our system will issue cookies as soon as you visit our site or click on a link in a targeted email that we have sent you, even if you have previously deleted our cookies.

What types of cookies are there, and which ones does the site use?

The cookies used on BASS sites have been categorized on the basis of the categories found in the ICC UK Cookie Guide issued in 2012. However, it is important to note that not all cookies may be used in all jurisdictions or websites. A list of all the cookies used on this site by category is set out below. Within these four categories below, cookies are classified as either session or persistent cookies.

“Session” cookies are temporary and once you close the browser window, they are deleted from your device.

“Persistent” cookies remain on your device for a longer period and are used by the website to recognize your device when you return. You can find more information about cookies at: www.allaboutcookies.org.

BASS uses both session and persistent cookies.

Strictly Necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Without these cookies, services you have asked for cannot be provided.

We categorize the following as Strictly Necessary cookies:

  • Registered Visitor cookie – A unique identifier given to each registered user, used to recognize them through their visit and when they return to the site. (See also Functionality cookies below.)

Performance cookies

These cookies collect information about your visit and use of this website, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how this website works.

We categorize the following as Performance cookies:

  • Referrer URL (internal page) – Used to store the URL of the previous page visited. Allows us to track how visitors navigate throughout our site.
  • Referrer URL (external page, including if you click on links on BASS social media pages) – Used to store the URL which refers a visitor to our site so we may understand which URLs are referring visitors to our site.
  • URL history – Used to store the pages visited by a user.

Unregistered Visitor cookie

A unique identifier given to each visitor to allow analysis on how unregistered visitors use our site.

Session Management cookies

These cookies allow us to follow the actions of a user on our sites during a browser session. A browser session starts when a user opens the browser window, visits our sites and finishes when they leave our sites and close their browser window. Our Session Management cookies are created temporarily. Once you close your browser, our Session Management cookies are deleted.
Functionality cookies

These cookies allow a site to remember choices you make (such as your user name, language or the region you are in) and provide more enhanced, personal features.

These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.

We categorize the following as Functionality cookies:

  • Registered Visitor cookie – A unique identifier given to each registered user to our site, used to serve them content and offers based on their profiles. Also used for analysis and marketing purposes. (See also Strictly Necessary cookies above.)

Targeting cookies

BASS may present ads to you on other sites to promote relevant services, articles, campaigns or events. The cookies are used to promote relevant services, articles or events more relevant to you and your interests. They also perform functions like preventing the same messages from continuously re-appearing. These messages are solely intended to make you aware of relevant BASS article events or campaigns. BASS does not sell your data to any third parties.

These cookies are used to:

  1. Deliver ads (content) relevant to you and your interests;
  2. Limit the number of times you see content;
  3. Understand people’s behaviour after they view content. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization.
    BASS does not use third-party advertising on our site, so we do not use these Targeting cookies for advertising but we use them for gathering analytics and intelligence about the site.

We categorize the following as Targeting Cookies:

  • Gathering analytics and intelligence cookies
  • Third Party cookies. The Targeting cookies may also be used on third party websites and third parties may use them on our websites as follows:
  • Social media sites – Third-party social media sites may log information about you. This may include activities such as when you click an “Add This” or “Like” button for a social media site while on our site. We do not control such sites or their activities. You may be able to find information about social media sites on the sites themselves. We recommend you read the terms of use and privacy policy of such sites before using them.

Use of cookies by BASS

The details below explain the way in which we use cookies on this website.

Strictly Necessary Cookies

Performance Cookies

First party cookies

Targeting cookies (Third party)